We Are RFG.

Our clients are our passion. And because we understand that every one of them is unique, we take the time to get to know who they are and what they want to achieve. We simplify the investment process from start to finish and include them. We then combine our knowledge of visionary investing with that intimate knowledge about who they are. We adapt and customize strategies to pursue their specific investment goals—not ours. Our clients have grown to expect that, and as a result, we have built our practice on earning that trust. We are passionate about helping people. That may sound simple but we think that’s a good thing. We have the freedom to cultivate an environment that fosters deep relationships. And our clients are just as committed to us as we are to them.

Since our launch in 2003 by Bobby R. White and Alan Ryals, Reliance Financial Group has been doing what we love most and do best – developing impactful relationships with our clients. We do this by providing innovative strategies that seek to protect and manage assets, prepare for retirement and unexpected events, and develop legacies that benefit loved ones and future generations.